The 7 Worst Marketing Blunders Small Businesses Make

In my previous role as VP of marketing in the corporate arena, and in the past 10 years of advising entrepreneurs and small businesses in their marketing efforts (and in my own business), I've seen great marketing strategies and tactics implemented, as well as terrible ones. In tough economic times like these, as in all times, small businesses must be very prudent in their investments and marketing, and understand exactly what to expect in terms of their return on investment.

Below are the top seven marketing blunders I see each and every day that are catastrophic to small business success.