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The Anatomy of a Social Marketing Campaign: 5 Steps to Success

November 20, 2012

A social marketing campaign is a pretty simple concept: use social media to promote an offer and encourage people to perform a certain action. Yet while simple in concept, it’s easy for marketers to get mired in the details and lose track of what matters as they jump from Pinterest to Facebook to SlideShare and Twitter.

At its core, any social marketing campaign boils down to five key elements. Follow these steps to tackle your next social marketing campaign with more confidence and success.

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