The Fortune 100 Companies With the Highest Engagement on Twitter [CHART]

For brands, having more followers on Twitter doesn’t necessarily mean having more users talking about your company—in fact, just the opposite seems to be true.

Sling Digital, a Twitter advertising optimization service, analyzed the Twitter activity for all Fortune 100 companies who were active on Twitter and had at least 50,000 followers—31 brands in total. The report found that, with few exceptions, the percent of followers who engage with talk about a brand (by its Twitter handle or by its proper company name) on a monthly basis tends to decline as the number of total followers increase.