The Most Popular Brand, According to Teens, Might Surprise You

Teens and their fashion choices—it's a never-ending popularity contest, and what's deemed cool in the hallways of any given high school can differ plenty from region to region (not to mention week to week). But the hottest brand with the demographic these days has actually been on top of the heap for some time now: Nike is the most popular brand for fall 2015, according to teens surveyed by research firm Piper Jaffray, and that's been the case since 2011.

It makes sense that the world's most valuable athleticwear brand would trump more traditional fashion retailers.