The No. 1 Marketing Mistake You're Making
When a company isn't catching enough fish (especially in a tough economy), the CEO's instinct is often to cast a wider net, hire more people to cast nets, or simply cast the net more frequently.
Unfortunately, they seldom consider the most obvious solution: mending the holes in those nets. They apply ever-increasing effort toward something that's just not going to work well because they're missing the real problem.
It's not really their fault, though: it's just a natural consequence of what got them to be CEOs in the first place.
You see, CEOs tend to be quick decision-makers.