The Three Greatest Myths Of Branding

Think of a great brand. What is the first that comes to mind? What is the one thing that company does to build it? Regardless of the brand that first comes to mind, there is something we can learn from these dynamic brands as we explore the three greatest myths of branding.

Myth #1: Building a brand always requires consistency.
There was a time when Apple placed its logo upside down on laptops. The premise was that users were the most important, so when the top to their laptop was closed, the Apple logo should not be upside down.