Tweeting With the Enemy—3 Tips for Interacting With Competitors on Social Media

What do massive credit card debt, mystery fridge meat and your competitors have in common? None of these things will go away if you ignore them. Turning a blind eye to the actions of competing companies in your industry is a great way to get caught off guard and you'll miss out on valuable insights that can help your company thrive.

Just as your company is constantly evolving, so are the other businesses within your industry. Ignoring their activities, both online and off, can have dire consequences. Leverage social media to bolster your competitive edge with these three tips.