Under Armour Is Suing Pretty Much Every Company Using the Name ‘Armor’

In 2013, a Bible-quoting high school football champion named Terrance Jackson, upset that most of the clothing options for his 3-year-old son were covered in skulls and crossbones, decided to start his own “inspirational apparel” company with a scripture-inspired name, Armor & Glory.

The family business hasn’t grown much since then, printing a few hundred shirts and spending nothing on marketing outside of a 1,500-fan Facebook page. But it recently received some major attention from America’s second-biggest sportswear empire, Under Armour, which demanded the small Maryland company change its name or face all-out legal war.