Under Armour in Talks to Sell Apparel With NBA Logo

Under Armour lost a two-horse race with Nike for the NBA's on-court apparel rights, but it's not entirely out of the game.

Sources said the Baltimore sportswear maker is in talks to end up with a second-prize of sorts: an apparel license that would allow it to sell performance apparel and fan wear with NBA logos, likely within limited distribution—such as its own retail locations and team shops.