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U.S. Ad Spending up 7% in Q3

December 12, 2012

There was a relatively strong increase in advertising spending in the United States during the third quarter, according to data to be released on Wednesday morning by Nielsen.

Ad spending rose 7 percent compared with the same quarter a year ago, Nielsen reported, stoked by advertising related to the Summer Olympics and political campaigns.

That gain is nearly three times the increase that Nielsen reported for the second quarter—2.4 percent—when compared with the same period of 2011.

For the first three quarters, Nielsen reported, United States ad spending rose 2.5 percent from the same period last year.




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