Wearable Tech at CES 2016 Was All About One Thing: Fitness

Hundreds of companies flock to Las Vegas each January to make their marks on the tech industry in a given year, but one company remains absent. Apple doesn't attend CES, at least not officially, but the company's influence looms over the annual tech convention at nearly every turn, particularly the wearable segment.

While it was rarely mentioned by name, nearly every booth I visited included an Apple Watch reference. Fitbit highlighted how its new fitness tracker, the Fitbit Blaze, was different than other devices on the market. "It puts fitness first," explained CEO James Park during the company's press event.