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What Happens to Romney-for-President T-Shirts?

November 8, 2012

In the past two presidential elections, Barack Obama merchandise proved an enduring cottage industry. Mitt Romney merch, not so much: Even before Election Day, “Romney stuff was harder to move,” said Bob Levine, marketing director for Madco Printing & Advertising, a St. Louis printer that sold about 400 of its $30 T-shirts to the Romney campaign in Missouri. Now, he says, they may go for much less. “I don’t see a major market for this stuff,” he says.

Win or lose, campaign T-shirts generally don’t appreciate in value because collectors are more interested in pins and buttons, says Don Ackerman

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