Whiskey Brand 3-D Printed the World's Most Incredible Ice Cubes

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWAHakuhodo created for Japan's Suntory Whisky.

The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWAHakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting.