Why You Have to Be Transparent in Your Business

Being transparent in your business is very important in the age of digital marketing and social media. You can Google just about anyone or anything. Dig harder and you can find the truth even if they won’t admit it. Being transparent is more than being honest, it’s building an honest relationship. As in real life relationships, those built on lies never last.

For my business, I do my best to be as transparent as possible. I will own up to my mistakes, no matter how embarrassing they are or even if they will cost me a client or business relationship.