Your brand is integral to promotional and sales success. The Canadian Marketing Association defines branding as "the strategic development and management of differentiation through a unique identity." They continue, "branding involves not only the creation of a meaningful name but a differentiated symbol or word mark, which illustrates the brand personality." I agree with everything they say, but I feel their definition could use an upgrade.
Today's more consumer-centric ideology combined with online marketing/communications compel us to consider a much larger notion of "brand." Brand is no longer limited to the corporate mission, vision, visual identity and tagline.
0 Comments
View Comments
Related Content
Comments
%0D%0A%20%20Today's%20more%20consumer-centric%20ideology%20combined%20with%20online%20marketing%2Fcommunications%20compel%20us%20to%20consider%20a%20much%20larger%20notion%20of%20"brand."%20Brand%20is%20no%20longer%20limited%20to%20the%20corporate%20mission,%20vision,%20visual%20identity%20and%20tagline.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Faggregatedcontent%2Fwhy-your-branding-may-not-be-working%2F" target="_blank" class="email" data-post-id="13616" type="icon_link"> Email Email
0 Comments Comments