Why Your Company’s Promotions Could Get You Kicked off Facebook
Social media has become a great tool for businesses to promote brands, advertise products and take customer engagement to new heights. The ease and inexpensiveness with which companies can grow on social media makes it a particularly attractive business tool. However, as previously noted with social-media advertising, companies must make sure they follow applicable social-media terms of service, guidelines and even laws prior to jumping into the social-media waters. Otherwise, what seems like a quick and inexpensive way to gain customers and name recognition can quickly become a way to gain negative notoriety.