Wisconsin Merchandise Royalties Climb 10 Percent

Propelled by the Badger men’s basketball team's second consecutive push to the NCAA Final Four last spring, the University of Wisconsin-Madison’s royalties from the sale of licensed merchandise rose 10 percent in 2014-15, exceeding $3.8 million.

UW ranked 14th among the nearly 200 universities and colleges licensed through the Collegiate Licensing Company (CLC), and third among CLC’s Big Ten clients. The university has generated nearly $52 million during its 28-year partnership with CLC.