Light and Healthy
Keeping your sales strong in the health marketFebruary 2011 By Melissa Busch
For every critic of President Barack Obama's health care overhaul—too expensive, too scary, too intrusive—there is a supporter. This conflict makes navigating the health care industry difficult for the average American.
Politics related to health care are complicated; promotional products associated with health and fitness are not.
Portland, Oregon-based HumphreyLine, an American manufacturer that does not allow imports, makes working with the health care industry sound easy. That's because there is little to no worry about the company's product safety.
"Because we are the original manufacturer, our customers can rely on us always to have inventory, and to comply with Proposition 65 [also known as the Safe Drinking Water and Toxic Enforcement Act] and CPSIA (Consumer Products Safety Improvement Act)," said Mel Ellis, HumphreyLine president. "We actually know what is in the products in our line."
The company's "tightly-defined" line includes Humphrey Flyers, stadium cups, sand pails, lip balms and hand sanitizers. And, the benefits of a "tight line" is the ability to innovate.
"We are finding strong interest in our Super Soft Sanitizer, a hand lotion with a non-alcohol sanitizing agent," Ellis explained. Instead of drying your hands the way alcohol-based sanitizers do, this unique formula moisturizes and softens your hands, and it lasts for hours. Tests show that its germ-killing effectiveness is comparable to conventional sanitizers, but it lasts for hours."
Another innovation HumphreyLine is bringing to the market is its new Tuf-Glos label capability.
"The revolutionary labels are setting a new standard for color quality and extraordinary image detail, and are available at no up-charge," Ellis noted. "The minimum run is just 100 units, and is available on five-day service on any of our labeled items. We think Tuf-Glos labels are a game-changer in the health care category."
Schuyler Graham, sales and marketing manager for Cortland, New York-based Oraline Inc., a manufacturer and supplier of oral care products that includes a full line of adult and children's toothbrushes, accessories, dental floss, American Dental Association toothpaste and tooth gel, said the company also is offering some cutting-edge products. This includes its new biodegradeable toothbrushes. They are made in the United States and can be imprinted and offered to environmentally conscious clients, Graham noted.