My Best Promotion
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For this month's My Best Promotion, we're going to do something a little different. Instead of focusing on a distributor's success, we're going to feature a trade show idea from the supplier Fey Promotional Products Group. The company has been using its Reflectix Tabber Bracelet as a way to drive traffic to its booth at several recent industry trade shows. Similar to what you'd wear as a wrist pass at a big concert, festival or other high-attendance event, the vinyl bracelet features three removable tabs which the company wove into a raffle-based promotion at its booth. Ron Williams, director of marketing for Fey Promotional Products Group and Reflectix, explained the details of the promotion.
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- Companies:
- Expo Inc
- PPAI
- Reflectix Line
Michael Cornnell
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