"Vintage, vintage, vintage," said Shannon VanWagoner, executive director, retail, for Atlanta-based Boxercraft. "Classic, distressed graphics are very popular in the collegiate market right now," she stated.
Lauren Cocco, senior merchandiser and embellishment specialist for Vantage Apparel, Avenel, N.J., elaborated on just what distressed prints might actually look like. "Soft-hand inks are often printed without an underlay to produce a washed out, vintage look," she said. "These techniques are designed for lightweight, heathered and color-wash tees and fleece styles." Aside from distressed prints, she pointed out that tonal oversized background designs with solid overprints, large left-chest and shoulder designs, and classic layouts in bolder/thicker fonts and colors are also popular, on solid as well as striped tees and fleece.
- Companies:
- Boxercraft
- Vantage Apparel