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4imprint e-book Showcases 103 Ways to Use Promotional Products

January 30, 2013

From dog-training videos on promotional USB drives to encouraging the purchase of fresh fruits and veggies with branded wood coins at a farmers market, organizations are continually finding inventive new ways to use promotional products. That's why promotional products retailer 4imprint, based in Oshkosh, Wis., released a new e-book debuting 103 creative ways of using promotional items.

The creativity is endless in the Promotional Products Work 3rd edition e-book. Real organizations share how they've used promotional products to meet their objectives. The book highlights dozens of customer profiles in an easy-to-read guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts to:

  • Build brand awareness
  • Stand out at a tradeshow
  • Raise funds for a cause
  • Reward a job well done
  • Spread the word
  • Strengthen team unity
  • Drive action

The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products. Business, government, education and nonprofit organizations were eager to share their ideas in the surveys.

"Our customers like sharing as well as hearing about creative ways to use promotional products," said Kevin Lyons-Tarr, CEO of 4imprint. "We hope the ideas in this new e-book will provide a little inspiration to those planning events, giveaways or promotions."

The free e-book is available for download at the company's website. For more information, visit



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