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Does the brand define the experience—or is it the other way around? This is the question posed in the latest blue paper and podcast from Oshkosh, Wisconsin-based 4imprint, "Experiential Marketing: Selling the Experience."
"Experiential marketing is a fun strategy that allows users to interact with a brand and its products or services firsthand," explained Greg Ebel, vice president of marketing for 4imprint. "Through tactics like product demonstrations, interactive point-of-sale displays and more, it provides an opportunity for customers to engage with a brand."
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