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5 ways to stand out and succeed with office products
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When selling supplies to offices and other workplaces, differentiating yourself is key. Not only are you competing against your peers for sales, but also against an enormous and efficient retail marketplace (see Amazon.com or Walmart) as well as the (justified) corporate mentality to keep budgets at a utilitarian minimum. In such a competitive and overcrowded marketplace, making yourself and your services stand out above and beyond the rest is your only hope of making significant sales.
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Michael Cornnell
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