Fielding Success
8 major-league tips to help your pitch to clients
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Promotional giveaways are a big part of a professional sports team's strategy to increase attendance. But what are these teams looking for in a giveaway? We spoke with Scott Brandreth, director of merchandising for the Philadelphia Phillies, who offered some big-league insight into the team's promotional giveaway approach.
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- Companies:
- LarLu Manufacturing
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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