A Rocking Good Time at the Inaugural Boardwalk Bash

The inaugural Boardwalk Bash presented by iPROMOTEu took place June 2 in Atlantic City, N.J. at Gypsy Bar in the Borgata hotel during this year's PROMOTIONS EAST. Hundreds of distributors, salespeople and suppliers danced the night away and enjoyed the music of Sub-G.

Because the event coincided with PROMOTIONS EAST, distributors and salespeople were instructed to visit the trade-show booth of one of the five Boardwalk Bash sponsors to receive their admission bracelets for the party. “It was great to be able to push people to the sponsors’ booths and create more traffic at the show for them,” remarked Linda Forsvall, iPROMOTEu’s marketing manager. “There was a lot of talk and excitement for the event even before it started and even more the next day,” Forsvall added.