Adidas Unveils NBA All-Star Game Uniforms, Apparel
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Adidas has unveiled the uniforms and apparel collection for the 65th NBA All-Star Game in Toronto, which will be the first NBA All-Star Game to take place outside of the U.S. To celebrate this fact, Adidas incorporated elements indigenous to Canada, Toronto's cityscape and its basketball history.
"To honor this global celebration and pay tribute to Toronto—the site of the NBA's first game—we've incorporated design elements that are inspired by the city's basketball history, sports culture and unique fashion scene to make an All-Star collection that players and fans will love," said Chris Grancio, global basketball general manager for Adidas, in a statement.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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