Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer
Twenty-five-year fashion industry veteran to join leading apparel brand effective January 7, 2013; based in Los Angeles design office.
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"Erik has a wide breadth of experience in the fashion industry and is a proven expert in merchandising, marketing and ultimately growing leading brands," said Toporek. "We feel that Erik has the perfect combination of 'know how' and creative leadership qualities to take our growing brand to even greater heights."
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