American Apparel Announces eBay Partnership, Expands in Europe

By Kyle A. Richardson

American Apparel, Los Angeles, this week announced an exclusive partnership with online auction house eBay. The multi-year deal will create the first brand lifestyle shop on the auction site, allowing eBay surfers and shoppers to purchase directly from the factory.

"There are more than 30,000 searches for American Apparel on eBay each month and right now those customers are not buying from us directly," explained Dov Charney, CEO and founder of American Apparel, in a statement released by the company. "I'm excited to connect that demand to our vertically integrated production and distribution platform to create a new revenue channel for American Apparel."

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Kyle A. Richardson Author's page

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.