American Apparel Reports 14 Percent Increase in Wholesale, Record Company Sales in January

American Apparel Inc., the Los Angeles-based manufacturer, distributor and retailer of branded fashion basic apparel, announced preliminary comparable sales for the month ended January 31, 2013, and reported that comparable store sales increased 10 percent, including a 7 percent increase in comparable store sales for its retail store channel and a 24 percent increase in net sales for its online channel. Wholesale net sales increased 14 percent for the month of January and total net sales increased 11 percent to $46.4 million.

“We had strong performance this January across all channels—retail, wholesale and online,” said John Luttrell, executive vice president and chief financial officer of American Apparel. “Seeing our momentum carry into 2013 gives us confidence that this will be a strong sales year. Even without relying on additional store openings, our sales could increase by six percent or greater this year.”

Dov Charney, chairman and chief executive officer of American Apparel, said the company’s online sales are expected to grow significantly, but also highlighted the successes of its promotional products business. “It is noteworthy that the imprintable wholesale division of the company is experiencing positive momentum as a result of improved conditions in the ad specialty arena,” he said. “Increased sales are important to us because we can leverage store and corporate overhead. But more importantly, increased sales allow us to absorb overhead at our factory, which has ample capacity for additional production.”

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