Apple Bends the Rules with Unofficial Olympics Merchandise

By Hannah Abrams

While the Olympics selected Samsung as the official mobile phone sponsor of the 2016 Summer Olympics in Rio de Janeiro, Apple Inc. has no plans to sit the 2016 games out. Instead, Apple has been using an Apple Store location outside the games to promote its special-edition Apple watch bands, according to Tech2.

The company has been enticing prospective buyers with unofficial Olympics merchandise that does not feature the Olympic rings logo or the word "Olympics," which are reserved for Samsung's use only.

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Hannah Abrams Author's page

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his ~~first~~ second Academy Award.