Does Under Armour's Plummeting Stock Mean Athleisure Is On Its Way Out?

By Hannah Abrams

Under Armour did not have the best Tuesday. The company's shares plummeted more than 25 percent after the company reported its holiday sales and sales target for 2017, according to Fortune.

Under Armour's disappointing earnings are leaving many wondering what happened? Could it be that athleisure is no longer in demand? Seemingly, it's actually the opposite. Under Armour CEO Kevin Plank pointed to a few reasons for the company's poor performance. For one, the athletic apparel market has become over-saturated by rivals, like Nike and Adidas. In addition, brick-and-mortar bankruptcies, like Sports Authority and City Sports, have cut into Under Armour's wholesale business model.

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Hannah Abrams Author's page

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his ~~first~~ second Academy Award.