Banks, Branding and Big Bucks

Banks and promotional products, sittin' in a tree, K-I-S-S-I—OK, maybe that's a bit juvenile. Our apologies if we stirred up any repressed memories of that time in sixth grade when everyone found out about your crush on Suzie Thompkins and totally ruined your life. (Our classmates were so mean.)

What we were attempting to illustrate with the above jingle is this: Banks, perhaps more than any other industry, have made promotional products an integral part of their marketing strategy. They've hitched their proverbial Wells Fargo wagon to logoed products as a primary means of spreading brand awareness—and judging by the 14 Bank of America pens we have around the office and our sudden urge to open a money-market account, it's working.