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Sean Norris
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Step into any bar, and the first thing you'll notice are the logos. (OK, maybe that's the second thing—the first is the Bon Jovi song blasting about 1,000 decibels too loud.) But our point remains: There's branded stuff everywhere. It decorates the walls, it sits on and behind the bar, and it's worn by the bartenders, servers and kitchen staff. That's why landing a bar client is majorly cheers!-worthy for promotional products distributors.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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