BDA Adds Bridgwater and Szubski to Brand Management Team

Bensussen Deutsch & Associates Inc., the distributor based in Woodinville, Wash., announced the addition of Alecia Bridgwater and James Szubski to its strategic brand management team. Bridgwater will serve as divisional vice president of brand marketing and Szubski will lead the consumer products division (CPD) as director of marketing.

Combined, the duo brings nearly 25 years of marketing and leadership experience to BDA. Bridgwater most recently served as director of marketing of wireless products for AT&T, where her work directly contributed to a dramatic increase in revenue from $1 billion to $20 billion during her six-year tenure. While at Hasbro, Szubski oversaw the Duel Masters brand line, helping generate $70 million per year in ongoing, global revenue. Bridgwater and Szubski will be responsible for the development of business collateral to illustrate BDA capabilities and services while building brand awareness for the company's expanding line of consumer electronics accessories.

I am confident in the ability of Alecia and James to further elevate BDA's leadership within the merchandise and brand development industries," said Eric Bensussen, 
o-founder and president of BDA. "To attract such respected and accomplished industry experts is a testament to BDA's quality of work, culture and reputation. Their guidance will be of great value to BDA and our clients."

In addition to her time at AT&T, Bridgwater has served as a product manager for Drugstore.com, where she helped the company achieve its first million customers. She has also held marketing management roles at HomeGrocer.com, EA Sports and Microsoft.

BDA is the epitome of the 'American Dream' company," Bridgwater said. "It's a brand you can trust with a blue-collar history to support it. I'm excited to join the BDA family and help modernize the brand by exploring new avenues for our Fortune 500 clients."

Outside of his experience with Hasbro, Szubski has led brand teams for TMP Worldwide, Northwest Natural Products, Upper Deck and Topps/WizKids. During his time as marketing director for Northwest Natural Products, Szubski successfully positioned the company's flagship product as the No. 1-selling children's vitamin, beating out the company's leading competitor.

BDA's consumer-facing PowerA brand is powered by some of the world's most genius and creative brains," Szubski said. "I can't wait to dive in and help them turn their innovative ideas into tangible products."

For more information, visit www.bdainc.com.