Why You Should Bet Big on Athletic Apparel

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Athleisure, athletic apparel, sportswear, gym clothes—whatever you want to call it—it's a huge power player in the apparel market. Celebrities everywhere are jumping on the bandwagon, and you pretty much can't cross the street without seeing someone in these comfort looks. The question is, does the ubiquity of athletic apparel translate to increased sales? Short answer: yes.