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Bodek and Rhodes, a leading wholesaler of imprintable activewear, has bolstered its line with four new brands: A4, New Balance, Boxercraft and Igloo. Each of these brands offers a unique line of products that appeal to distinct industry trends and customer needs.
Our overall product line is always changing to better meet the demands of our customers," said Mike Rhodes, president. "We study market trends, listen to our sales force, our customer care team, and our customers themselves to figure out what they need, and then we work with the best manufacturers in the industry to make those products available to them."
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