Bodek and Rhodes Adds Four Brands to Lineup in 2013

Bodek and Rhodes, a leading wholesaler of imprintable activewear, has bolstered its line with four new brands: A4, New Balance, Boxercraft and Igloo. Each of these brands offers a unique line of products that appeal to distinct industry trends and customer needs.

Our overall product line is always changing to better meet the demands of our customers,” said Mike Rhodes, president. “We study market trends, listen to our sales force, our customer care team, and our customers themselves to figure out what they need, and then we work with the best manufacturers in the industry to make those products available to them.”

A4 leads the team apparel industry in value, service, quality and design. The company estimates that more than 6,000,000 athletes currently wear its products, and its efficiency allows it to offer premium fabrics, high quality construction and the latest designs at desirable pricing. Bodek and Rhodes will have A4’s entire line of 168 products available.

New Balance, a leading retail brand, produces premium athletic apparel that is geared towards the needs of the everyday athlete. Its mission is to create products that athletes of all levels are proud to wear and distributors are proud to offer.

Boxercraft is a leading supplier of quality spiritwear, offering unique styles that are fun for the young at heart.

For over 60 years, Igloo has remained the number-one brand in the coolers industry worldwide. Research shows that three in every four U.S. households own at least one Igloo cooler-making Igloo the most popular cooler brand in the U.S.

Bodek and Rhodes’ main headquarters is in Philadelphia, Pa., with distribution centers in Philadelphia; Niles, Mich.; Fresno, Calif.; Orlando, Fla. and Norton, Mass.

More information on Bodek and Rhodes and their full line of apparel and accessories is available at

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