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Trevose, Pennsylvania-based Broder Bros., the nation's largest distributor of trade, private label and retail apparel brands to the imprintable apparel market, announced its agreement to exclusively distribute Russell Athletic in 2013 to the promotional products industry.
For over 100 years, Russell Athletic has been the recognized go-to supplier of athletic teamwear and fan gear. "We're excited to bring Russell Athletic on board, as this exclusive partnership will help us strengthen our position as the leading source of performance apparel in the industry," said Chris Blakeslee, senior vice president of sales for Broder Bros. "Our customers demand the best and the addition of Russell to our performance offering is nothing less than that."
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