Work It Out
Working out is difficult. It requires more than just joining a gym or buying exercise equipment. Sure, you start off with the best of intentions, but months later you realize you've been paying for a membership you never use or staring at a machine you never fully assemble.
Selling into the fitness market is similar to working out. At first it is difficult; the machines are unfamiliar and the people seem to be speaking another language (reps, squats, etc.). However if you stick with it, then you start to see results. The hours spent stretching, running, sweating start to pay off and you notice an improvement in yourself. Selling into the fitness market may be exactly what you need to get you back to the gym. You'll see that with the proper hydration, supplies and apparel, you'll be expanding your fitness regime and your wallet.