Bullet Introduces 550 SKUs for Its 2011 Offering, Adds Products to Bullet’s Best

Bullet, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry, has created another bold, colorful catalog to showcase its significantly expanded 2011 product line. The 372-page catalog is filled with over 2,200 popular products. The product launch includes 550 new choices for distributors and end-buyers, including over 100 new products and additional color options for existing products.

New products are concentrated in the most popular categories. For example, new styles of plastic pens, gel ink pens, and highlighters have been added to the writing category, and over 10 new styles of ceramics are included in drinkware.

The bags, coolers, and travel, health & beauty categories have also expanded. Plus, Bullet has launched six new products in housewares & lifestyle–a new category for 2011.

Offering low prices continues to be imperative for Bullet. Due to its overwhelming 2010 success, “Bullet’s Best”–the popular collection of the industry’s best products at the lowest prices–has been expanded to include 13 additional items for the New Year. With the color range on these 80 items, Bullet’s Best offers distributors a remarkable 532 choices at can’t-beat prices. Beyond Bullet’s Best, nearly all of the products in Bullet’s offering sell for $5 or less, with 323 of them selling for $2 or less.

“Our 2010 commitment to low prices proved successful for us and for our distributors,” explained Bob Herzog, president at Bullet. “We’re continuing that focus for 2011, by adding products to Bullet’s Best and by introducing new products throughout the year at very attractive prices. What’s more, we’re holding prices–or in many cases actually lowering them–at a time when prices are trending up in the industry. ”

For more information on Bullet, visit www.bulletline.com.

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