Charles River Apparel's 'Tis The Season for Giving Campaign Results
On January 15, 2013, Charles River Apparel, Sharon, Mass., announced the results of its second annual holiday 'Tis the Season for Giving campaign. As part of the Charles River Cares program, throughout the month of December, the company challenged Facebook users to "like" the Charles River Apparel fan page. For each new "like," the company promised to donate one piece of apparel to Friends of Boston's Homeless, a nonprofit that supports Homeless Services (of the Boston Public Health Commission) innovative, solution-oriented programs to help the homeless move beyond shelters and back into the community as independent citizens. As a result of the campaign, the company donated over 1400 pieces of apparel to Friends, tripling the amount of success from last year's campaign.
- Companies:
- Charles River Apparel