Comparison Corner

Over the years and through countless interviews, Promotional Marketing’s staff has heard suppliers and distributors voice their opinions on an array of hot topics that directly or indirectly affect the advertising specialty industry. Sometimes voices are heated, sometimes they are calm; but they always make a valid point. Therefore, starting with its June issue, Promotional Marketing’s new section, Comparison Corner, will provide industry professionals space to wax their views on key issues. First up: domestic-made versus outsourcing. In addition, Comparison Corner will sometimes be used to compare and contrast high-end versus low-end promotional products, as well as promotional products versus their retail counterparts. If you have a hot topic you would like debated in Comparison Corner, please e-mail Jennifer Hans at jhans@napco.com.