Play Like a Champion
Creating a stadium atmosphere with tailgating and sports products
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In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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