Experts: Companies Should Keep Holiday Gifts (msnbc.com)

NEW YORK - Small business owners with cash flow problems might be tempted during yet another difficult holiday season to forgo gifts for clients or customers. Many look at gifts as budget items that just aren't critical.

There's another, bigger-picture way to look at business giving.

Gifts selected with care convey to customers how important they are, and how much an owner will continue to value their relationship going forward.