Finding Direction
How to choose which decoration options are right for you and your clients
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Decoration methods in the promotional industry are ever-expanding. You already know the top two decoration options for apparel and accessories—embroidery and screen printing—but rhinestones and dye sublimation both have loyal followings as well. Decorators always are exploring different ways to apply these imprint favorites, coming up with creative ways to get the most out of the item's decoration. This exploration can create a lot of choices for you and your clients, the biggest of which being indirect or direct decoration. We broke it down for you on the next few pages so you can figure out which option is best for your clients and your business.
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Colleen McKenna
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