Drink It In
Finding the right promotions for mission-focused beverage brands
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People have their brand allegiances when it comes to beverages. They have their preferred brand of coffee, their favorite soda, and their go-to drink at the bar. Helping a beverage brand build awareness and customer loyalty has a lot do with its promotional advertising. This means products like drinkware, apparel and barware are crucial to the success of the brand. Distributors also need to be mindful about where and how these products will be used, and whether or not they promote the particular client’s brand identity.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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