My Best Promotion
Anton Dell'Orefice, owner of Delightful Detail, Chester Heights, Pa., provided an interesting story for this month's My Best Promotion. Dell'Orefice detailed a promotion where he provided a local plumber with urinal screens (the covers that sit at the base of urinal bowls in most men's public restrooms) that were printed with the plumber's business name, phone number and hook like shown [top] right. With the goal of bringing in more business overall, the plumber hired an assistant to go around town and replace the screens of certain businesses with his own imprinted screens. The plumber singled out either high-traffic areas like bars or malls or locations where local commercial leaders were likely to be, such as chamber of commerce meetings.