My Best Promotion
First-hand tales of creativity and success
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This month for My Best Promotion, we'll be taking a look at an employee incentive program created for a large national credit union, submitted by Laura Zaukaite Silva, senior promotional marketing consultant for CMC Promos, San Francisco, Calif. The incentive program functioned through a point-based reward system, allowing employees to earn higher quality gifts the better and more frequently they met the programs goals. Below, Silva discusses the successes and struggles of the program, from bundling items to dealing with a large corporate committee as a collective client.
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- Laura Zaukaite Silva
Michael Cornnell
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