Florida Governor Charlie Crist Visits BIC Graphic USA

Clearwater, Florida-based BIC Graphic USA was host to Florida governor Charlie Crist. The primary purpose of the visit was for Governor Crist to gain a better understanding of the promotional products industry, to tour the facility and to meet BIC Graphic USA employees.

During his visit, there was a major focus on discussing legislation that could threaten the livelihood of the promotional products industry. This legislation defines these items as extravagant gifts, rather than a low-cost advertising vehicle. “Our goal was to educate the governor on our industry and give him a first-hand look at promotional products and their value as a low-cost, effective marketing tool. They are an essential part of the marketing mix, specifically for small businesses. This was the core of our message to the Governor,” commented Lori Bauer, trade marketing manager for BIC Graphic North America.