Gene Geiger, MAS, CEO of Geiger spoke with Promo Marketing today to discuss the decision to wind down its manufacturing business and the impact it will have on the company.
"We made a business decision that, given where we stand, given the sales trends, given the money we have to invest in new equipment and new product development ... it was too great a risk and too great a cost for too small a part of our company," he explained. "We decided from a sober business perspective to get rid of something that isn't our future and focus on what is our future."
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.