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How to practice promotional โจmedicine with the hospital โจand health care industriesโจ
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Despite the loss of pharmaceutical income a few years back, the health care market still has a reputation for being a huge buyer of promotional products. There are many submarkets to the health care world, from orthodontists and chiropractors to local gyms and Weight Watchers groups. While all these subdivisions are worth pursuing, it would be a mistake not to give some thought to one of the bigger buyers in the group: hospitals.
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Michael Cornnell
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